Retained Trust

Want to know what it takes to build, scale, and sell your agency?

Retained Trust is a weekly podcast where host Karl Hughes goes deep with digital service business owners to uncover the habits, tactics, and strategies they’ve learned to grow successful companies. Along the way, you’ll hear about Karl’s journey running and acquiring niche digital agencies as he learns from guests with a variety of backgrounds and experience levels.

Recent Episodes

March 25, 2025

EP.22 - Building Scalable Sales Teams for Agencies with Karlie Morien

In this episode of Retained Trust , host Karl Hughes speaks with Karlie Morien, a seasoned sales leader specializing in lead generation and sales development. Karlie shares her journey from sales in the SaaS industry to build...
March 18, 2025

EP.21 - The Reality of Recruiting & Hiring with James Hornick

In this episode of Retained Trust , host Karl Hughes sits down with James Hornick, Chief Growth Officer at Hirewell, to talk about hiring trends, employer prestige, and why LinkedIn feels like a necessary evil. James shares h...
March 11, 2025

Building Trust and Scaling Agencies with Manuel Weiss

In this episode of Retained Trust , host Karl Hughes reunites with his business partner, Manuel Weiss, to share insights on scaling digital service agencies. They discuss lessons learned from recent acquisitions, the importan...
March 4, 2025

EP.19 - From Niche to Growth: A Path to Agency Expansion

In this episode of Retained Trust, host Karl Hughes sits down with entrepreneur and agency expert Sam Shepler, founder of Testimonial Hero, to explore the ins and outs of building, scaling, and acquiring service-based busines...
Feb. 25, 2025

EP.18 – Profitability & Planning: Joey de Wit on Smarter Agency Finances

In this episode of Retained Trust , host Karl Hughes speaks with Joey de Wit, founder of AgenCFO, a fractional CFO service specializing in helping agencies master their finances. Joey shares his journey from corporate finance...
Feb. 18, 2025

EP.17 - Scaling Success: Agencies, AI, and Acquisition with Corey Northcutt

In this episode of Retained Trust , host Karl Hughes sits down with Corey Northcutt, a serial entrepreneur and Chief Optimization Officer at Orbit Media Studios. Corey shares his journey from founding a hosting company in col...