Retained Trust

Want to know what it takes to build, scale, and sell your agency?

Retained Trust is a weekly podcast where host Karl Hughes goes deep with digital service business owners to uncover the habits, tactics, and strategies they’ve learned to grow successful companies. Along the way, you’ll hear about Karl’s journey running and acquiring niche digital agencies as he learns from guests with a variety of backgrounds and experience levels.

Beyond Organic Growth: Tristan Pelligrino on Buying Agencies and Building Sustainable Businesses
Retained Trust
Beyond Organic Growth: Tristan Pelligrino on Buying Agencies and Building Sustainable Businesses

Recent Episodes

69
Nov. 3, 2026

Beyond Organic Growth: Tristan Pelligrino on Buying Agencies and Building Sustainable Businesses

In this episode of Retained Trust, host Karl Hughes speaks with Tristan Pelligrino, co-founder of Aragon Holdings, about building and acquiring marketing agencies. Tristan shares his journey from launching 522 Productions to founding Motion and expanding through acquisitions. They explore why strong leadership, recurring revenue, and operational systems matter when evaluating agencies, along with the challenges of cultural integration and founder dependency. Karl and Tristan also discuss SBA fin
68
Oct. 27, 2026

Building Eight-Figure Agencies: John Ghiorso on Venture Studios, Market Timing, and AI

In this episode of Retained Trust, host Karl Hughes speaks with John Ghiorso, founder of VantaFive, a venture studio and accelerator focused on niche marketing agencies. John shares his journey from bootstrapping Orca Pacific into an eight-figure business to selling it in 2020 and launching a new model for agency growth. They explore the importance of market timing, building enterprise value, and using customer acquisition data to scale profitably. John explains how VantaFive identifies emerging
67
Oct. 20, 2026

Beyond the Sales Playbook: Christina Brady on AI, Sales Training, and Leadership

In this episode of Retained Trust, host Karl Hughes speaks with Christina Brady, CEO and Co-Founder of Luster.ai, about her journey from sales representative to startup founder. Christina shares lessons from her time at MetLife and Groupon, including the challenges of managing teams without proper leadership training. They examine why traditional sales methodologies often fall short and how Luster uses AI-powered predictive enablement to identify skill gaps before they impact revenue. The conver
66
Oct. 13, 2026

Building a Million-Dollar Agency: The Systems Behind Seven-Figure Growth

In this solo episode of Retained Trust, host Karl Hughes breaks down how service businesses can grow to $1 million in annual revenue. Drawing from his experience building and acquiring seven-figure agencies, Karl explains how to calculate the client base and pricing needed to reach the milestone, find service-market fit through customer conversations, and focus on a narrow beachhead market. He also covers referrals, demand capture, pricing for healthy margins, identifying operational bottlenecks
65
Oct. 6, 2026

Growing a Podcast: Robert Tuchman and Adam Hendricks on Organic and Paid Audience Growth

In this episode of Retained Trust, host Karl Hughes speaks with Robert Tuchman of Amaze Media Labs and Audience Lift, and Adam Hendricks of The Podcast Consultant, about what it takes to grow a podcast. They discuss who should start a podcast, why audience quality can matter more than raw download numbers, and the role of consistency, strong audio, compelling content, and host enthusiasm in organic growth. Robert explains the paid promotion options available to podcasters, including contextually
64
Sept. 29, 2026

Building a Podcast Agency That Lasts: Rachael King on Pod People, Creative Growth, and Trust

In this episode of Retained Trust, host Karl Hughes speaks with Rachael King, founder and CEO of Pod People, about building a podcast production company over nearly a decade. Rachael shares how her background in social media and PR led her to podcasting, why audio is such an effective medium for building trust, and how Pod People grew steadily as a bootstrapped agency. They discuss creative excellence, paid podcast promotion, building the right leadership team, managing client concentration and