Retained Trust

Want to know what it takes to build, scale, and sell your agency?

Retained Trust is a weekly podcast where host Karl Hughes goes deep with digital service business owners to uncover the habits, tactics, and strategies they’ve learned to grow successful companies. Along the way, you’ll hear about Karl’s journey running and acquiring niche digital agencies as he learns from guests with a variety of backgrounds and experience levels.

Recent Episodes

65
Oct. 6, 2026

Growing a Podcast: Robert Tuchman and Adam Hendricks on Organic and Paid Audience Growth

In this episode of Retained Trust, host Karl Hughes speaks with Robert Tuchman of Amaze Media Labs and Audience Lift, and Adam Hendricks of The Podcast Consultant, about what it takes to grow a podcast. They discuss who should start a podcast, why audience quality can matter more than raw download numbers, and the role of consistency, strong audio, compelling content, and host enthusiasm in organic growth. Robert explains the paid promotion options available to podcasters, including contextually
64
Sept. 29, 2026

Building a Podcast Agency That Lasts: Rachael King on Pod People, Creative Growth, and Trust

In this episode of Retained Trust, host Karl Hughes speaks with Rachael King, founder and CEO of Pod People, about building a podcast production company over nearly a decade. Rachael shares how her background in social media and PR led her to podcasting, why audio is such an effective medium for building trust, and how Pod People grew steadily as a bootstrapped agency. They discuss creative excellence, paid podcast promotion, building the right leadership team, managing client concentration and
63
Sept. 22, 2026

Why Audio Builds Trust: Jeff Large on Podcasting, Agency Growth, and Authority

In this episode of Retained Trust, host Karl Hughes speaks with Jeff Large, founder of Come Alive Creative, about his path from teaching middle school to building a podcast-focused agency. Jeff explains how his company evolved from web development into audio production, why podcasts can create unusually strong trust and engagement, and how businesses can use audio to support authority, sales, education, and client relationships. They also discuss choosing the right clients, the founder’s role in
62
Sept. 15, 2026

Building Relationships That Drive Business: Dr. Jeremy Weisz on Podcasting and Networking

In this episode of Retained Trust, host Karl Hughes speaks with Dr. Jeremy Weisz about using podcasting to build relationships, strengthen trust, and create business opportunities. Jeremy shares how his path from chiropractic to podcasting led to lasting professional relationships and eventually to building Rise25. They discuss why guest relationships can matter more than download numbers, how podcasts can shorten sales cycles, and ways businesses can use interviews to strengthen referral and st
61
Sept. 8, 2026

Building a Podcast Portfolio: Karl Hughes and Manuel Weiss on Acquisitions, Integration, and Growth

In this episode of Retained Trust, host Karl Hughes welcomes back his business partner, Manuel Weiss, for a personal and business update. Manuel shares his move from Vienna back to the U.S., while he and Karl explain why they are shifting their attention toward the podcasting industry. They discuss stepping back from Draft.dev, acquiring Sundial Media and Rise25, and their approach to integrating teams while preserving brands that serve distinct parts of the market. Karl and Manuel also examine
61
Sept. 1, 2026

The Real Story of Entrepreneurship | Trailer

Building a company is rarely the clean success story you hear after the fact. On Retained Trust, Karl Hughes sits down with founders and entrepreneurs to unpack what actually happens behind the scenes — the breakthroughs, the mistakes, the uncertainty, the painful lows, and the lessons that only come from building something yourself. These are candid conversations about entrepreneurship without the highlight-reel filter. Guests share the decisions that shaped their companies, the moments that