Retained Trust

Want to know what it takes to build, scale, and sell your agency?

Retained Trust is a weekly podcast where host Karl Hughes goes deep with digital service business owners to uncover the habits, tactics, and strategies they’ve learned to grow successful companies. Along the way, you’ll hear about Karl’s journey running and acquiring niche digital agencies as he learns from guests with a variety of backgrounds and experience levels.

Beyond the Sales Playbook: Christina Brady on AI, Sales Training, and Leadership
Retained Trust
Beyond the Sales Playbook: Christina Brady on AI, Sales Training, and Leadership

Recent Episodes

67
Oct. 20, 2026

Beyond the Sales Playbook: Christina Brady on AI, Sales Training, and Leadership

In this episode of Retained Trust, host Karl Hughes speaks with Christina Brady, CEO and Co-Founder of Luster.ai, about her journey from sales representative to startup founder. Christina shares lessons from her time at MetLife and Groupon, including the challenges of managing teams without proper leadership training. They examine why traditional sales methodologies often fall short and how Luster uses AI-powered predictive enablement to identify skill gaps before they impact revenue. The conver
66
Oct. 13, 2026

Building a Million-Dollar Agency: The Systems Behind Seven-Figure Growth

In this solo episode of Retained Trust, host Karl Hughes breaks down how service businesses can grow to $1 million in annual revenue. Drawing from his experience building and acquiring seven-figure agencies, Karl explains how to calculate the client base and pricing needed to reach the milestone, find service-market fit through customer conversations, and focus on a narrow beachhead market. He also covers referrals, demand capture, pricing for healthy margins, identifying operational bottlenecks
65
Oct. 6, 2026

Growing a Podcast: Robert Tuchman and Adam Hendricks on Organic and Paid Audience Growth

In this episode of Retained Trust, host Karl Hughes speaks with Robert Tuchman of Amaze Media Labs and Audience Lift, and Adam Hendricks of The Podcast Consultant, about what it takes to grow a podcast. They discuss who should start a podcast, why audience quality can matter more than raw download numbers, and the role of consistency, strong audio, compelling content, and host enthusiasm in organic growth. Robert explains the paid promotion options available to podcasters, including contextually
64
Sept. 29, 2026

Building a Podcast Agency That Lasts: Rachael King on Pod People, Creative Growth, and Trust

In this episode of Retained Trust, host Karl Hughes speaks with Rachael King, founder and CEO of Pod People, about building a podcast production company over nearly a decade. Rachael shares how her background in social media and PR led her to podcasting, why audio is such an effective medium for building trust, and how Pod People grew steadily as a bootstrapped agency. They discuss creative excellence, paid podcast promotion, building the right leadership team, managing client concentration and
63
Sept. 22, 2026

Why Audio Builds Trust: Jeff Large on Podcasting, Agency Growth, and Authority

In this episode of Retained Trust, host Karl Hughes speaks with Jeff Large, founder of Come Alive Creative, about his path from teaching middle school to building a podcast-focused agency. Jeff explains how his company evolved from web development into audio production, why podcasts can create unusually strong trust and engagement, and how businesses can use audio to support authority, sales, education, and client relationships. They also discuss choosing the right clients, the founder’s role in
62
Sept. 15, 2026

Building Relationships That Drive Business: Dr. Jeremy Weisz on Podcasting and Networking

In this episode of Retained Trust, host Karl Hughes speaks with Dr. Jeremy Weisz about using podcasting to build relationships, strengthen trust, and create business opportunities. Jeremy shares how his path from chiropractic to podcasting led to lasting professional relationships and eventually to building Rise25. They discuss why guest relationships can matter more than download numbers, how podcasts can shorten sales cycles, and ways businesses can use interviews to strengthen referral and st