EP.03 - From Sales to Startup: Jared Gibson’s Insights on Building a LinkedIn-Focused Agency

In this episode of Retained Trust, host Karl Hughes is joined by Jared Gibson, co-founder of Outworks, a marketing agency helping founders and executives build influence on LinkedIn. Jared shares his transition from a traditional sales role to entrepreneurship and discusses the journey of launching Outworks, from initial networking strategies to developing scalable, targeted content. They explore Jared’s approach to personal branding, tactics for leveraging LinkedIn’s algorithms, and the importance of building a consistent presence. Jared also dives into the role of partnerships and the mental resilience required for early-stage founders, giving listeners a behind-the-scenes look at the Outworks strategy and growth model. Whether you're a founder looking to grow your LinkedIn audience or curious about agency life, this episode offers key insights on navigating the modern digital landscape.

Key Points From This Episode:

[00:01:03] Jared’s video strategy for LinkedIn: creating short-form, conversational content.

[00:06:10] Insights on LinkedIn’s algorithm and how engagement drives reach.

[00:07:11] The mission of Outworks: helping founders build networks and consistent content on LinkedIn.

[00:12:19] Jared’s journey from VP of Sales to marketing strategist and entrepreneur.

[00:16:17] The role of adaptability and learning in starting Outworks.

[00:19:26] How partners influence Jared’s approach to business and Outworks’ service expansion.

[00:22:11] The importance of maintaining a consistent pipeline for growth.

[00:24:27] Diversifying lead generation through referrals and partner networks.

[00:31:13] Outworks’ client strategy: creating LinkedIn content through interviews and ghostwriting.

[00:34:09] Building repeatable systems for LinkedIn optimization and content management.

[00:40:35] Reflections on the mental resilience needed for entrepreneurship.

[00:42:08] Benefits and challenges of having business partners in a startup.

[00:49:34] Book recommendations and resources for founders focused on growth and resilience.

Links:

• Jared Gibson on LinkedIn: https://www.linkedin.com/in/jaredoutworks/
• Outworks: https://outworks.io/
• Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughes
• Production and editing by The Podcast Consultant: https://thepodcastconsultant.com